Content Creator · Social Media Strategist · Uvalde, TX
I make content that makes people feel something — and then I make sure the right people see it. From a personal video hitting 261K Instagram views to growing a hospital brand 72.5% in 60 days, I build audiences from scratch by telling real stories.
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My best-performing content is rooted in things I actually think about — nostalgia, culture, community, and the feeling that something real is slipping away. I don't manufacture angles. I just notice things and put them on camera.
Narration over B-roll about childhood nostalgia and the disappearance of hands-on play. Specific enough to stop a scroll. Universal enough to earn a share. 96.4% of views came from people who had never seen my account before.
Watch on Instagram →The emotion was real. The hook was specific. No ad spend. No brand. Just a story that said something true about growing up — and people shared it because it said what they were already thinking.
Same formula — real frustration, specific detail, a moment people recognized. Proof the Walmart video wasn't a fluke. When the hook is honest and the feeling is specific, people share it without being asked.
A father of four reflecting on what his kids are growing up seeing versus what he grew up with. The kind of content that doesn't need a hook because the feeling does all the work.
A dad of four from Uvalde, TX. I make content about things I actually care about — and it turns out other people care about them too.
The Walmart video, the Pokémon video, the late-night reflections on what's changed — none of it was planned. I noticed something, picked up my phone, and made it honest. That's the only content strategy I know. When you stop performing and start saying what you actually think, people share it. That's true whether the brand is a hospital in South Texas or a company selling something people genuinely love.
UMH's Facebook was down 78% year-over-year when I started on May 4, 2026. No content calendar existed. No one had owned social media consistently. I built the strategy, the series, and the cadence from scratch.
Figured this out in the first two weeks. Every top post features a real person with a real name. The Spurs moment post hit 36.6K views with 227 likes. Staff spotlights consistently land between 23–36K. Content that treats people as people — not as hospital assets — drives the whole account.
Net followers were negative when I took over. Stopped crossposting Facebook content, wrote native captions, launched platform-specific Reels. Interactions up 231%. Follows up 191%. The Spurs Reel hit 24.1K views with 75 shares — the top performing post on the account.
Weekly staff spotlight on Mondays. Construction milestone updates on Wednesdays. Award recognition series rotating throughout. Each platform gets its own caption — Facebook gets storytelling, Instagram gets punchy platform-native copy. Never crossposted.
On personal accounts, created affiliate content for products I actually use. Honest reviews, trackable links, no performance. 32% conversion rate through Amazon's program in a single month. I understand what makes UGC convert and how to brief it — not just how to post it.
Short-Form Video
CapCut editing, narration-over-B-roll, hooks, pacing, captions, platform-native formatting. iPhone 16 Pro as primary capture device. Comfortable on camera and behind it.
Content Strategy
Content calendars, recurring content series, platform-specific copy. Facebook and Instagram are treated as separate channels with different voices, formats, and goals. Never crossposted.
Community Building
Comment management, DM engagement, community voice development. Strongest in hyperlocal, family-oriented, and values-driven audiences.
Analytics and Reporting
Meta Business Suite, TikTok Analytics, Instagram Insights. Track reach, engagement, follower growth, and content performance by format. Build reports for leadership.
UGC and Affiliate
Personal experience creating affiliate content for products I genuinely use. 32% Amazon conversion rate. Understanding of what makes UGC perform and how to build a brief that actually gets results.
Design and Production
Canva Pro (advanced), Adobe Express (in progress). Saramonic Blink 500 wireless lavs, Sony a6700 camera. Built Board of Directors reports and event materials from scratch.